Working with architects and programmers the task was to create a completely new store experience for the Harley-Davidson store located in Korea. Advanced programming languages allowed the concept of a living canopy to breathe life into the building through the sensing of sound emitted from the motorcycles. During an event or while testing motorcycles the canopy would react to the sound and elevate itself reproducing a soundwave like structure that could be seen from a distance.
Inside the store a massive lenticular wall would also display the transition of Harley-Davidson motorcycles throughout its 100+ years of existence.
Credits: Architect: Duly Lee / Programmer: Satorustore design, Animation, Illustration2011
Exhibition design for Las Vegas car showExhibition Design2011